12/6/2023 0 Comments Brands like charles and keith![]() “A community that shows kindness and compassion is exactly what the world needs today and what the brand stands for,” the spokesperson from Charles & Keith said. ![]() She even got to sit down with one of the founders, Keith Wong, to learn about the history of the brand and what happens behind the scenes. Gabriel managed to visit the brand’s headquarters in Tai Seng last Thursday with her father and was given a tour of the building. She added that Gabriel and her dad had also been invited down by the company to meet the founders over lunch and to have a tour of the HQ campus, at their convenience. The videos gained significant traction online and a spokesperson from Charles & Keith confirmed to MARKETING-INTERACTIVE last week that the company is aware of the trending story and that they have managed to connect with Gabriel. She added that while SG$79.90 might not be a lot to most people, it was to her and that she knew her father worked very hard for the money and bag. The backlash prompted Gabriel to post a second video where she tearfully explained that her family did not have much while she was growing up and that even bread from local bakery BreadTalk was a luxury. She was later mocked online by some users who insisted that Charles & Keith is not a luxury brand and that the bag was inexpensive. The bag, which is priced at SG$79.90 on the brand’s site, is a black double handle tote bag. The 17-year-old had initially posted a video on the social media platform thanking her father for gifting her first luxury bag from Charles & Keith. The card continued by adding that they hoped the gift will remind her of the special moment where she inspired others to be kind, compassionate and confident.ĭon't miss: Charles & Keith invites teen slammed online for lunch to HQ. “Hope you enjoyed your time in our HQ campus and meeting our founders – we are all so impressed with the grace in how you handled the situation and displaying values that resonate with us greatly.” “Dear, welcome to the Charles & Keith family,” the brand wrote in a card attached to the gift. The teen, Zoe Gabriel, was seen unboxing two gift boxes that included a black Charlot bag as well as a personalised Gabine leather saddle bag from the brand in a new TikTok video that was posted to her channel this weekend. The Internet (and Charles & Keith) has once again proved that kindness wins above all after the fashion brand sent two custom bags to a teenager who went viral on TikTok last week for labelling a Charles & Keith bag a “luxury” item.
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